Campaigns

What are Campaigns?

Campaigns in Salesnode are automated outbound email sequences designed to help you engage prospects efficiently and at scale. By setting up campaigns, you can send personalized cold emails to targeted contacts, saving you time and increasing your outreach effectiveness. This feature is essential for sales teams looking to automate their prospecting efforts while maintaining a personal touch.

How Campaigns Work

At a high level, campaigns send cold outbound emails to prospects stored in a selected custom data table. This table acts as your contact list, and you can connect it directly to your campaign for seamless management. Campaigns use automated sequences to send multiple emails over time, increasing the chances of engagement without manual follow-up.

Setting Up Automated Email Sequences

You create a series of email steps that will be sent out automatically to each contact in your campaign. These sequences can include follow-ups and delays, ensuring your outreach is timely and consistent.

Conditional Triggers for Targeting

Campaigns allow you to include or exclude contacts based on specific conditions in your connected table. For example, you can filter contacts by industry, location, or previous engagement status using table columns.

1. Navigate to the campaign’s settings.
2. Select the connected data table.
3. Define your include/exclude criteria using available columns and values.
4. Save your conditions to apply them to the campaign.

Personalization and AI Assistance

Personalizing your emails increases response rates, and Salesnode makes this easy with variables like {{ first_name }} that dynamically insert contact-specific information. This ensures each email feels tailored to the recipient.

Built-in AI Copilot

The AI sales agent assists you in writing compelling email content and performs spell checks to maintain professionalism. It can suggest improvements and help you craft messages that resonate with your audience.

A/B Testing and Mailbox Integration

A/B testing lets you create multiple versions of each email step to see which performs better. This data-driven approach helps optimize your campaigns for maximum impact.

1. Create different versions of an email step within your sequence.
2. Activate A/B testing in the campaign settings.
3. Monitor open and reply rates to determine the best-performing variant.

Campaigns are connected to your mailboxes, allowing emails to be sent from your chosen address and replies to be tracked in the unified inbox.

Managing Campaigns: Activation, Pausing, and Settings

You have full control over your campaigns, including the ability to activate or pause them as needed. This flexibility lets you manage your outreach based on your current priorities and resources.

Steps to Manage Campaign Status

1. Navigate to the Campaigns tab.
2. Select the campaign you want to manage.
3. Click “Activate” to start sending emails or “Pause” to temporarily stop the sequence.
4. Adjust campaign settings such as sending speed, time zones, and email limits to fine-tune your outreach.