Personalization Examples

Overview: Personalizing Email Sequence Steps in Campaign Editor

Personalizing your email sequences is key to engaging your prospects effectively. Salesnode’s campaign editor enables you to tailor your emails dynamically using placeholders, Spintax, and Liquid templates. These features help you create unique, relevant messages that resonate with each contact, improving your outreach success.

Using Placeholders in the Campaign Editor

Placeholders allow you to insert dynamic content such as names, company details, or other contact-specific information into your email templates. In Salesnode, placeholders are inserted using LiquidJS syntax, which involves wrapping the placeholder name in double curly braces {{ }}.

There are two main ways to use placeholders in your campaigns:

1. Defining Custom Placeholders

You can create custom placeholders that map to specific columns in your campaign’s connected data table. This makes your templates reusable across campaigns by simply linking the same placeholder to different data columns.

To create custom placeholders:

1. Navigate to the Sidebar → Campaigns.
2. Click on the Placeholders tab.
3. Click Insert new placeholders.
4. Map a column from your campaign’s data table to a custom placeholder name.
5. Use the placeholder in your email template by typing {{ to trigger the suggestion menu, then select your placeholder (e.g., {{ firstName }}).

Advantages of custom placeholders:

• Templates become modular and reusable.
• You can maintain consistent placeholder names even if your underlying data columns differ.
• Easy to insert via autocomplete in the editor.

2. Using Table Columns Directly

Alternatively, you can use the actual columns from your data table as placeholders without creating custom aliases. These need to be prefixed with record. or contact. and wrapped in curly braces.

Examples include:

• {{ record.first_name }}
• {{ record["first name"] }} (for columns with spaces)
• {{ contact.first_name }}

Steps to use table columns directly:

1. Navigate to Sidebar → Campaigns → Placeholders.
2. Insert new placeholders by mapping directly to the table columns.
3. Use the placeholders in your email body as shown above.

Tips for Using Placeholders

• Always preview your emails to ensure placeholders render correctly.
• Use consistent naming conventions for easier template management.
• Combine placeholders with Spintax or Liquid tags for more advanced personalization.

Creating Variations with Spintax

Spintax is a powerful way to automatically generate multiple variations of your email text, making each message feel unique and reducing the risk of spam filters flagging your emails.

Spintax syntax involves wrapping options in curly braces {} and separating them with vertical bars |.

Example Spintax Usage

{Hello|Hi|Hey}{ {{first_name}}| there},

We {noticed|saw} that you might be interested in {our product|this solution}.

This example can produce variations such as:

• “Hello Peter, We noticed that you might be interested in our product.”
• “Hey there, We saw that you might be interested in this solution.”

How Spintax Works

When sending, the system randomly picks one option from each set of curly braces. This randomness helps:

• Increase email deliverability by avoiding identical messages.
• Make your outreach feel more natural and less robotic.

Best Practices for Spintax

1. Use Spintax sparingly to maintain readability and coherence.
2. Combine Spintax with placeholders to insert personalized data within each variation.
3. Preview all possible variations to ensure they make sense.

Combining Spintax and Liquid Templates for Advanced Personalization

Salesnode allows you to mix Spintax and Liquid templating language within the same email. This combination provides you with the flexibility to create highly personalized and dynamic email sequences without manual editing.

How to Use Both Together

• Use Liquid placeholders to insert contact-specific data.
• Wrap sections of your email in Spintax to create variations around that personalized content.

For example:

{Hello|Hi|Hey} {{ firstName }},

We {noticed|saw} that you might be interested in {{ productName }}.

This approach ensures each recipient gets a unique, relevant message that feels tailored to them.

Troubleshooting Placeholder and Spintax Issues

Sometimes placeholders or Spintax variations may not render as expected. Here are some common issues and solutions:

By mastering placeholders and Spintax in the Salesnode campaign editor, you can create engaging, personalized email sequences that boost your outreach effectiveness.